Good images with the right proportion are always preferred by many businesses in San Jose, regardless if it is a food business such as a burger joint or a service in towing San Jose. If you want to take your own images to advertise your business, you will have to know the rule of thirds.
What is the rule of thirds?
If you want to make a photo look more beautiful or if you want to adjust an image section so that it should look more aesthetic, you can use the rule of thirds. This is a design rule from photography that is based on the proportion theory of the golden ratio.
Effect of the rule of thirds
People often photograph subjects so that they are exactly in the center of the picture. This usually happens unconsciously, because you want to make sure that EVERYTHING can be seen in the photo. Objects in the center, however, often do not seem particularly original and are often labeled as boring, although the recording is flawless from a technical point of view.
This photographic rule provides a remedy. Roughly speaking, it is a simple alternative to the golden ratio, with which the image section on a photo can be made more exciting and interesting.
How do you use the rule of thirds?
For this rule, you simply divide the photo into nine equal parts and position the main subject on one of the four possible intersections. It can also be aligned along the continuous line.
This method is also suitable for a portrait. The same rules apply as for conventional images. However, when taking a portrait, it is advisable to focus on the eyes – preferably on the eye that is closest to the camera.
Rule of thirds in Photoshop
Tip: With Photoshop or Lightroom you can easily display a grid that corresponds exactly to the rule of thirds. To do this, click on the area of the image with the cropping tool (key “c”) – et voilá: a grid with nine equally sized parts becomes visible. The GuideGuide plug-in can also be used to automatically set guidelines. This is how it works with the rule of thirds in Photoshop.
Alternative to aligning photos
The “Light Club” video channel proves that a central alignment can also work really well as an alternative to the rule of thirds. In their approx. 4-minute long video, the photo designers present well-known photos by top photographers who play with an alignment in the middle:
An interesting alternative that is in direct contrast to the rule of thirds and yet conjures up very appealing image sections. Of course, the result is also related to the subject. Experimentation pays off.