In the beginning, it is about learning the technology and, in the truest sense of the word, the “craft”. After all, Da Vinci didn’t bring his masterpiece into the world right away and neither did any other painter.

In addition to operating the camera, photographic craftsmanship also includes extensive knowledge of lighting and image design. As a photographer, creativity, empathy, conceptual and analytical thinking are also part of the package. In-depth knowledge of image processing, printing and print preparation, material science, marketing and “content creation” are also included.

Photography is opposite

There are no limits to creativity here. Whether hard or delicate, low-contrast or high-contrast, fine-grained or coarse-grained, colourful or monochrome, emotional or sober to radical, genius lies in deliberate error. Whether the art lies in the image processing or in the manual post-processing is up to you.

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